info via hypebeast.com
Throughout the last few years, A BATHING APE® founder NIGO® and musical artist VERBAL have maintained a close relationship. Originally acquainted through a musical partnership with the TERIYAKI BOYZ (where NIGO® serves as the group’s DJ), the two now look to expand their horizons as they transcend music into fashion. VERBAL’s own brand, AMBUSH® Design, and A BATHING APE® puts together one of A BATHING APE’s most innovative and visually stimulating releases in some time, for a collection which releases January 2nd. We took this opportunity to discuss a number of different topics with NIGO®, as well as VERBAL and his AMBUSH® Design counterpart and wife, YOON. Ranging from the relationship between fashion and music, AMBUSH® Design’s approach to this project, to the current outlook of A BATHING APE®, this is perhaps one of the more introspective looks into the world of A BATHING APE® in recent times.
A good read and extensive look into the behind the scenes and brainstorming of the new brand AMBUSH there intentions and gameplan. Read entire interview HERE.
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