PHARRELL KEYNOTE SPEAKER AT MIDEM 2010

Pharrell Keynote at MIDEM 2010 from thecashmerethinker on Vimeo.

Not needing to state his accomplishment Pharrell Wiliams was the Keynote speaker at MIDEM 2010. If you dont have the time to watch the entire video heres what I recieved from it. During his talk he was asked about all of the different campaigns and projects he was currently working on who he was working with and what exactly he sought to be accomplished from each. A few that stood out to me was his creation in KIDULT.COM and ARTST.COM and his involvement with BIONICYARN.COM. Kidult.com being a website for news catering to the 12-17 age group. A col site that encourages learning and thinking news other then the paparazzi rubbish that is often the buzz (impressed with this idea i actually posted the site on my little brothers facebook so that he could start thinking more about the world he lives in instead of obsessing over the little things). Artst.com a site that I already knew about is also an example of a great opportunity for young artist t get exposure as well as opportunities to recieve equipment or funding to fuel their dreams through contests sponsored by major brands. And finally bionicyarn.com a company devoted to creating clothing, luggage and furniture from recycled iems such as bottlecaps. Although Pharrell is a really trending person to admire and or think is cool, I admire how he is using the influence he has to not only sponsor things that are positive but also create new things that will aid the youth of today to achieve what they actually want to do.